Estonia held the Presidency of the Council of the European Union from 1 July to 31 December 2017.
In the framework of the Estonian Presidency, a total of 27 meetings took place in Estonia, bringing about 27 000 foreign guests to the country, including foreign journalists. Of the meetings, the Tallinn Digital Summit that took place in September was the biggest, with 27 heads of state and government, as well as the presidents of the European Council, European Commission and European Parliament participating.
- Planning of strategic and tactical communication aimed at the Russian-speaking target group
- Crisis communication
- Advising ministries, government agencies and partners on communication
- Promotion of the European Union topics and dissemination of information to the general public (including schools and civic initiatives).
- Work experience in an international media center (around 400 journalists have accreditation)
- Planning and conducting press-tours from abroad
- Content generation and updating for online channels
- Public Relations Team of the Year award for 2017 by Estonian Public Relations Association
- Public Relations Project of the Year award for 2017 by Estonian Public Relations Association
The study ‘Awareness and attitude of the population regarding the issues of the European Union’, ordered by the Government Office of Estonia and conducted by Rait Faktum & Ariko OÜ, claims that 79% of Estonian residents support Estonia belonging to the European Union. A total of 52% of the respondents said that they are informed of the activities related to the Estonian Presidency of the Council of the European Union. Furthermore, 61% of the population considers the Estonian Presidency successful while only 15% deem it unsuccessful. When asked which area Estonia most focused on during the Estonian Presidency, most people named the development of the digital area (56% of the population).