European Capital of Culture “Tallinn 2011″

During European Capital of Culture “Tallinn 2011″ the year 300 projects were realised offering about 7000 cultural events (film performances, concerts, exhibitions, theatre etc.)

During the year of European Capital of Culture “Tallinn 2011″ 300 projects were realised offering about 7000 cultural events (film performances, concerts, exhibitions, theatre etc.). By the end of the year different projects of the European Capital of Culture were attended by 1.9 million people.

The European Capital of Culture “Tallinn 2011″ programme offered quite many large scale events like the Tallinn Maritime Days (100 000 visitors), song and dance festival (77 000 visitors), concert „Song of Freedom“ (75 000 visitors), the final day of the European Capital of Culture „Happy End“ (25 000 visitors) or the Tallinn Marathon (17 884 participants). The year as Capital of Culture had a positive influence on tourism. By the end of September the number of overnight stays by foreign tourists has risen by 23% compared to the year before resulting in 494 909 added hotel nights.

Responsibilities were:

  • Implemetation of the communication strategy with focus on the russian-speaking local and international mass-media
  • developing communication strategies for the partners
  • copywriting
  • content editing
  • translation
  • press-trips organization
  • press-conferences organization
  • media relations

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