Development and localization of the communication and marketing strategy

IdeaRusMedia possesses unique experience of creating, localizing and optimizing communication and marketing strategies for launching new products or services in the Estonian market. We pay great attention to the habits of the audiences with different languages of communication and socio-cultural identities.

  • Planning and management of PR campaigns
  • Planning of advertising campaigns
  • Social media management

Content creation

Content creationRusMedia builds and creates web pages, newsletters and corporate publications.  RusMedia works in collaboration with professional writers, photographers, designers and IT specialists who have built a reputation in the media market. We do not translate words; we relate the idea.

  • Content generation
  • Copywriting
  • Translation

Event marketing

Event marketingThe process of organizing a business event starts with setting its goal. Both the content of the event and the selection of the optimum format (the venue, scenario, optimized technology solution, sending out invitation, catering services) are crucial for the event to be a success.

  • Press events
  • Corporate events
  • Presentations of new products and services

Press tour organization

Press-tripsRusMedia provides the services involving the planning and organization of press tours for foreign journalists in Estonia, which include the following:

  • Interpreting services
  • Selection of appropriate maintenance and support personnel
  • Interview schedule planning


Media monitoring and media mapping

Media monitoringBefore you entre a new market, it is essential to know what your competitors talk about, which issues stir the public, and which format and publication should be chosen for representing your ideas so that they reach everyone.

  • Mapping priority press
  • Analyzing the publications on a particular topic in mass media in Estonia
  • Continuous media monitoring